Digital Marketing is the science of finding customers in the digital marketplace and converting them into profitable sales and leads using various channels.  A Digital Marketing Plan (DMP) is the practical application of this science into a multi-channel strategy that works for you and drives online business.

DMPs can help your business establish a lucrative marketing campaign. By making impressions through, among other things, SEO, SEM, content and social media marketing, and advertising and email campaigns, a Digital Marketing Plan grows your online lead generation and sales.

The first step in developing a DMP is to define your business goals and objectives. Then, you identify your current position and progress in meeting those objectives. Develop the strategies and tools you can use to accomplish those goals, considering as many potential marketing channels as possible. Compare the operating costs of implementing this DMP in both money and time spent to the potential rewards, and make decisions based on these indicators.

The primary concern for those starting a DMP is their target market. If you know your target market, then you can mold your strategy into a successful plan that drives traffic to your website and convinces consumers to buy your deliverables. Surveys, end-user simulations, and simple critical thinking processes are all ways to identify a target group to design a complementary DMP.

The most important part of a Digital Marketing Plan is the conversion rate or the percentage of potential customers who end up buying from you. This can let you know what tools and strategies are and aren’t working. Additionally, if you can calculate the money that you spend per prospect and the resulting profit from customers, you can then adjust your DMP to be more efficient, or change plans entirely.

A DMP’s operating costs can exist anywhere between almost free and a large sum of money. If you attempt to formulate one on your own, it costs nothing but time and the small fees to use different software. You could look at hiring an employee to work on Digital Marketing and a DMP for you, or you could hire a Digital Marketing Agency to develop and manage strategies for you, our recommended strategy.

Hiring an outside group of professionals is the most expensive solution but also the most valuable and effective. They bring expertise and knowledge of the digital marketplace that is an indispensable resource to constructing a plan that elevates your business. Aim High Marketing Group is one such agency that delivers these digital marketing services, such as SEO content, social media and SEM content, and advertising campaigns, along with comprehensive advice about other sectors of online business.

This depends on which plan you decide on. We offer a Business Internet Overview, a free consultation to help you develop a base upon which to build future strategies, costing nothing. We also offer a Business Development Plan to further manage those strategies and tools, and a Digital Marketing Plan, a comprehensive plan that delivers the most value. Whichever option you choose has a different price.

SWOT analysis, or Strength, Weakness, Opportunity, and Threats analysis is a method of evaluating a company’s competitive position to identify potential moves and strategies for growth. Every business and every deliverable has an advantageous strength, a competitive weakness, an opportunity to be seized, and a threat to its profitability, and learning how to identify and manipulate these factors is a proven path to success.

By defining goals and objectives to strive for while identifying any weaknesses to exploit, managing your business and DMP from a SWOT perspective can help to create a plan that enhances your company’s competitive position.

SEO, or Search Engine Optimization, is a method of creating content, whether it be blog posts, homepages, or e-commerce pages, that consistently appears at the top of search engine recommendations for related terms. In more practical terms, SEO is what allows your online presence to grow and make an impact through manipulating the search engine into working for your business. AimHigh’s expertise lies with SEO; we’ve been manufacturing SEO content for clients since 2008. Learn more about how we can grow your impressions and sales through SEO and a DMP.

In order to track and manage the success of our DMP at driving customers to your business, we establish KPIs (Key Performance Indicators). By applying measurable benchmarks to our Digital Marketing Plan, we ensure that you know exactly what benefits we are providing your business.

While it depends on which plan you order from Aim High and the number of deliverables to be marketed; your plan can be researched and presented in as little as 1 to 2 weeks.