Web Development and Design
After completing your digital marketing plan, its important to address all the recommended development and changes to your website and other web-based platform and channels.
Creating or improving your existing website to increase its marketability, is a major step in your digital marketing campaign. This step will ensure all your online sales channels are structured in a way that is easily identified and ranked higher by Google.
Aim High Marketing has a team of professional web consulting experts who will correct coding errors, address security issues, improve performance, add missing elements, improve usability, and optimization across all online channels.
Content Marketing
Your digital marketing plan will greatly help in identifying your keywords, audience, digital competitors, strengths, weaknesses, your opportunities, and threats. By differentiating your deliverables and your message, your content will attract and retain a uniquely defined audience that engages in profitable interactions. Delivering valuable and consistent content throughout all online channels will not only increase your relevancy with Google and other search engines but it will also create a stable brand and value proposition for your audience.
Develop or Improve Existing Content and Achieve Greater Relevancy with Google and Your Audience.
Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in search engine’s unpaid results. Often referred to as Natural, Organic, or Earned results. In general, the earlier, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. These visitors can then be converted into customers.
Our SEO process is laid out in four key areas:
- Web Development
- SEO onsite and offsite
- Content Marketing and Management
- Multi-Channel Marketing
Rise Above Your Competitors on Google and Get More Results!
Search Engine Marketing (SEM)
Depending on your marketing goals, competition, and budget, you may want to capture more market share using paid search marketing. Pay per click ads can be small text-based ads or they can be visually appealing display ads.
As part your digital marketing plan our consultants will identify the right SEM approach that will integrate with your and recommendations.
Rapid Test SEO Keywords or Capture More Marketing Share on SERP.
Social Media Marketing (SMM)
A digital marketing plan will help to identify key social media channels and platforms to post relevant and meaningful content based on your competition, market-place and campaign goals.
By focussing on creating blog posting, videos and images that interest your prospective customers Aim High Marketing we also establish which topics and sub-topics relevant to your customers. These efforts will also help to enhance your SEO (search engine optimization) results. So, keywords are not just excusive to SEO.
See Greater SEO Keyword Results on SERP While Reducing Your Competitors First Page Presence.
Content Marketing
While traditional marketing is becoming less and less important, having a strategic approach to delivering a consistent message uniquely tailored to your audience is paramount. Content marketing accomplishes this by creating and distributing consistent content, valuable, relevant, content when the main goal of solving your customers issues, as opposed to pushing your products or services.
Example of this might be an article on the pros and cons of a good security system as opposed to our system offer more flexibility at less cost, if security is the most important concern.
Larger companies have known for some time that a consistent flow of relevant content over long periods also help to drive new customers while differentiating their brand from their competitors. The good news is you do not have to be a larger company to have a strong content marketing strategy. Aim High Marketing Group has a diverse team of digital marketing experts that work in concert to achieve more lead generation and sales.
Get A Strategic Edge Over Your Competitors and Increase Market-Share Through Strategic Content Marketing.
Mobile Marketing
Mobile marketing is a multi-channel, interactive, digital marketing strategy used to target audiences on their smartphones, tablets, or other mobile devices, through Websites, Email, Social Media, SMS, and MMS. Providing easy access to the availability of your deliverables through mobile should be one of the key focus of your digital marketing campaign.
Add Mobile Marketing to Your Multi-Channel Approach and Increase Your Lead Generation Efforts.
E-Commerce Marketing
E-commerce marketing is the strategy of advertising your business to potential customers through various marketing channels; social media, digital content and search engines, email, and video to drive traffic to your business, convert traffic into leads and convert leads to sales. It is important to fully explore the potential for promoting your products or services through a well-thought-out e-commerce website.
More Advertised Deliverable Means More Targeted Traffic And Greater ROI.
Opt-In Email Campaigns
Opt-in is a permission-based email marketing where the main point is to ask website visitors to opt into an email list. Getting their permission will help you avoid a series of problems. Remember that anytime you send an email to someone without their permission (unsolicited) it’s considered spam.
